With real estate struggling along (even in the luxury sector, despite reports to the contrary), can The Mouse convince the wealthy to buy their (4th or 5th) dream home right next to Cinderella’s Castle? Here’s the concept: an all-luxury residential community within the Walt Disney World Resort property in Central Florida. The community, called Golden [...]
All posts for the month June, 2011
Will Disney’s Golden Oak Development Break the Luxury Real Estate Slump?
Posted by Greg Davis on June 30, 2011
http://mascola.com/insights/will-disneys-golden-oak-development-break-the-luxury-real-estate-slump/
Holland America’s Shining Example of Content Marketing, and How It Could Be Even Better
I came across Mariner magazine at my parents’ house this weekend, and was pleasantly surprised at what I found – a smart and apparently award-winning effort at content marketing, put forth by Holland America cruise lines. The magazine features onboard highlights (this month’s was the food issue), photos sent in by passengers, professional destination photography, and several [...]
Posted by Michelle Yue on June 29, 2011
http://mascola.com/insights/holland-americas-shining-example-of-content-marketing-and-how-it-could-be-even-better/
Flash Sales: A Flash in the Pan or Something More?
The concept of a flash sale is simple: offer products at a deep discount for a short period of time. First come, first serve – act now or you lose out! Originally conjured up as a way to quickly offload excess inventory, flash sales are now proving to be much more than a quick revenue [...]
Posted by Vin DiGioia on June 27, 2011
http://mascola.com/insights/flash-sales-a-flash-in-the-pan-or-something-more/
Goodbye dot-com. Hello dot-anything.
In this new age the Wizard of Oz is actually a guy named Peter. Peter is the Chairman of the Internet Corporation for Assigned Names and Numbers (ICANN). If you pull back the curtain in the Emerald City you’ll find, behind all the green smoke and billowing flames, that this middle-aged guy named Peter Dengate Thrush [...]
Posted by Chuck Mascola on June 24, 2011
http://mascola.com/insights/goodbye-dot-com-hello-dot-anything/
You’ve Got the Touch (Screen). Use it!
As we noted a few weeks back, tablets are hot right now – especially among affluent consumers. In the industry as a whole, by many accounts, tablets represent the future of personal computing. However, despite their rapid ascent, some users are still struggling with one key feature of the tablet: touch screens. The debate of [...]
Posted by Vin DiGioia on June 20, 2011
http://mascola.com/insights/you%e2%80%99ve-got-the-touch-screen-use-it/
Tourism Marketing Returns to CT – Will the State Miss Their Mark?
After a long hiatus, the State of Connecticut has decided to reinvest in their marketing budget for tourism. The estimated $11.5 billion dollar industry has been without any outbound marketing initiative for two years, after budget cuts forced the Rell administration to cut back across the board. Unfortunately in this case, like many private sector [...]
Posted by Greg Davis on June 17, 2011
http://mascola.com/insights/tourism-marketing-returns-to-ct-will-the-state-miss-their-mark/
More about Mascola Group
• About the Agency
• Client Porfolio
Mascola Group
434 Forbes Avenue
New Haven, CT 06512
Web: www.mascola.com
E: contact@mascola.com
P: (203) 469-6900
Join Our Mailing List
-
