Looking good has its price. And when it comes to high fashion, that price is often marked up about 300%. Average consumers have historically gone to extreme measures to capture the couture look, while working with a McDonald’s budget. Some venture to Canal St. to purchase the best knockoff handbags $30 can buy. Others take [...]
All posts for the month May, 2011
The Rise of Secondhand Luxury, and What It Means for Affluent Brands
Posted by John Paul Grego on May 31, 2011
http://mascola.com/insights/the-rise-of-secondhand-luxury-and-what-it-means-for-affluent-brands/
There Must Be A Car Dealer Out There With Self-Respect
In the race to the bottom, it seems our local car dealers have forgotten all about respect — for us and for them. My question for car dealers is this: How do you wake up one morning and convince yourself that you, your wife, your, kid, or your dog are attractive enough, smart enough, or [...]
Posted by Chuck Mascola on May 27, 2011
http://mascola.com/insights/there-must-be-a-car-dealer-out-there-with-self-respect/
Microsoft’s Sweet College Deal: Will Apple Get Schooled?
In a decisive move to cut through the clutter of Grad Promotions, Microsoft is offering a free Xbox 360 for any student who buys a new Windows 7 PC over $699. Microsoft is stepping in front of Apple’s annual student promotion (get a free iPod when you buy a Mac) and appealing to students with this sexy [...]
Posted by Lauren Leitch on May 26, 2011
http://mascola.com/insights/microsofts-sweet-college-deal-will-apple-get-schooled/
Why Ads Are Like Foreplay
(Headline) the silent sweep of lips over the neckline (Visual) the kiss, slow, with tongue of course (Body Copy 1) the warmth of hands on the waist… (Body Copy 2) the hips… (Body Copy 3) the inner thigh… (Call to Action) anywhere that’s not quite “the spot,” but almost. Need a cold shower? Good. That [...]
Posted by Michelle Yue on May 25, 2011
http://mascola.com/insights/why-ads-are-like-foreplay/
Is your brand well-known enough to not mention its name?
Most likely not - there are only a handful out there. And at the beginning of this year Starbucks made that leap. With the release of their new brand identity and even in their television commercials the word Starbucks is noticeably absent. Even the call to action url is frappachino.com. It is yet to be [...]
Posted by Nick Healy on May 24, 2011
http://mascola.com/insights/is-your-brand-well-known-enough-to-not-mention-it%e2%80%99s-name/
Often imitated, always lame.
On my way up to The Cape last weekend I noticed a billboard with a common ad phrase, probably used (over and over again) since long before the days of Mad Men: “Often imitated, never duplicated.” Was it for a local paving company? No. An annoying low-cost furniture outlet? Nope. It was for Lexus. Now [...]
Posted by Michelle Yue on May 23, 2011
http://mascola.com/insights/often-imitated-always-lame/
The Snail Mail Empire Strikes Back
The supposed “death of print media” has been touted for quite a while now. The rise of the Internet (and the advanced advertising options associated with it) over the past decade has caused advertisers to move en masse, shifting their marketing dollars away from traditional print advertising. This has led many print publications to scale [...]
Posted by Vin DiGioia on May 19, 2011
http://mascola.com/insights/the-snail-mail-empire-strikes-back/
Hail Mary: Is the NFL’s Handling of the Lockout a PR Mistake?
As the National Football League is in the midst of a labor lockout, and America’s most watched sport, generating over $9 Billion a year in revenue, is in a holding pattern, PR pros everywhere have to wonder – where have the league’s PR officials been? As fans who follow the sport may have noticed, there [...]
Posted by Greg Davis on May 16, 2011
http://mascola.com/insights/hail-mary-is-the-nfl%e2%80%99s-handling-of-the-lockout-a-pr-mistake/
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