Insights for Destination & Leisure Marketers

Retro Ad Of the Week: Bronx Zoo

March 23 | Posted by: | Retro Ad of the Week

bronx zoo advertising

Would this snaggletoothed, red-eyed, aggressive-looking gorilla entice you to go to the Bronx Zoo? Not likely in 2017, as today’s families tend to look for friendlier photos of the animals in peaceful settings. The zoo ads we typically see today feature animals lounging happily around their habitats. This is no surprise, as zoos have changed a lot over the […]

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Content Marketing for Museums: Check Your Social Skills

Content Marketing for Museums

Pinterest and Instagram have gone highbrow. For the first time, social networks like these have become the primary venue by which consumers discover art. While this is great news for venues that actually sell artwork, this statistic can be a challenge when it comes to content marketing for museums. (Or it could be a windfall if you play […]

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Retro Ad Of The Week: Aer Lingus, 1965

March 16 | Posted by: | Retro Ad of the Week

irish airline ad

Happy early St. Patrick’s Day! In 1965, Aer Lingus, the Irish International Airline, enticed tourists to Ireland with this colorful ad. While Ireland may be known for its countryside, cities, and pubs, this ad promoted activities like fishing, golf and horseback riding. It’s strategically and visually a very unique approach, especially for the 1960s. One that still makes […]

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The Rise of Hand-Drawn Fonts

March 14 | Posted by: | Design

rise of hand drawn fonts

Personally, I am a big fan of custom creation. So I am happy to see the current trend of brands using hand-drawn fonts in their branding and advertising. I have always said that if you have the opportunity to create a custom photo or illustration for an advertising piece, you should go for it. It is a […]

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Retro Ad Of The Week: Matson Cruise Line, 1949

cruise line marketing

With a destination as snapshot-worthy as Hawaii, it’s interesting what Matson chose as its main visual. While there is a photo of Hawaii, the main visual is a scene from the voyage. Since this ad was featured in National Geographic, you’d think an image rooted in the natural beauty of the islands might be more fitting. Matson takes a different route, […]

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