Insights for Destination & Leisure Marketers

Online Influencers: The New Travel Agency for Millennials

do travel brands need influencers

For some, traveling is a lifestyle. And those who fall into that category and also have a way with words – they become influencers. Today, young travelers are seeking their next destination through social media famous gurus who set the bar on vacations. These travel aficionados highlight their lives as international jet setters, and they know […]

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Re-branding Your Destination to Include Accommodations: A Lesson from Universal

Re-branding Your Destination to Include Accommodations

When you think of theme parks, no doubt you think of the big guys: Disney, Universal, Six Flags, etc. Now think of theme parks that include a full family resort experience. Most likely, there’s one that’s miles ahead: Disney. This leader-of-the-pack status is exactly what Universal is trying to shake up with its new “I’m […]

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Retro Ad of the Week: The Beverly Hills Hotel, 1989

timeless hotel advertising

Movie stars, politicians, rock stars. The distinctive pink-and-green color scheme. A pool surrounded by the classic pinstripe lounge chairs. The Polo Lounge, fine dining, and of course, secluded bungalows for high-class celebrities looking for privacy. For years, the Beverly Hills Hotel has been equated with the rich and famous residents who inhabit it. And the decor […]

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Immersive Marketing: What New Orleans Is Doing Right

social media for destinations

If you’ve ever had the pleasure of visiting New Orleans, you know there is a certain atmosphere associated with it. The food tastes better, the nightlife is brighter, the people are nicer, and the sights leave nothing to be desired. Every year, millions of tourists descend upon the Crescent City, and it’s safe to say most leave […]

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