Insights for Destination & Leisure Marketers

Paid Search Landing Pages for Tourist Attractions – Attracting Action

paid search landing pages

With summer winding down and fall right around the corner, it’s a good time for tourism sites to re-examine their paid search campaigns. One frequent challenge for tourist attractions is that their websites can be large and unwieldy, offering a lot of information across a lot of pages, without really guiding visitors to take the next step. Instead of pushing […]

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Retro Ad of the Week: Greyhound Bus, 1972

August 3 | Posted by: | Retro Ad of the Week

retro Greyhound ad

The start of summer begins with high hopes and anticipation. After all, summertime is all about big plans and bigger dreams. This retro Greyhound ad speaks directly to those emotions, and with a heavy dose of 70’s swank to appeal to the time period’s younger generation. Marketing to a younger audience isn’t a new challenge. In the […]

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Reaching Your Museum Audience Anytime, Anywhere

Reaching your museum audience

Reaching your museum audience anytime, anywhere, poses a challenge for museums. But SFMOMA has achieved what few museums and tourist desintations have been able to do. They’ve managed to take their existing attraction and make it accessible, digestible, and exciting for a younger generation. Their newest campaign, “Send me SFMOMA” encourages audiences to text them […]

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Retro Ad of the Week: World’s Fair Chicago, 1933

fair posters

The Chicago World’s Fair is often referred to as the Fair that Changed America. It spread over 600 acres and introduced fairgoers to many innovations. Electrical innovations such as elevators and the first electric chair debuted there. As did “new” products we take for granted like the zipper. Fairgoers got a first look at Edison’s kinetoscope and the first voice recording. Another […]

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