One-of-a-kind luxury ship needed
a One-of-a-kind Luxury Marketing Agency.


The World, the largest private residential ship on the planet, needed to do a complete rebrand to appeal to its ultra high net worth audience. That is where Mascola Group, an experienced luxury marketing agency, came in. We focused in on the meat of what The World has to offer – the stories from Residents about their unique adventures and what it’s like to be one of only 200 to travel from a place where they can genuinely call home. Our direct mail and email marketing campaigns targeted at UHNW prospects have been driving highly qualified leads to both the website and ship in droves, creating even more demand than originally anticipated.

RESULTS:

As a result, The World’s sales cycle has been nearly cut in half, and both the number of Residences sold and price per square footage have seen a significant boost.

 

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