Taking a Cape Cod Treasure to the Next Level


Heritage Museums & Gardens was Cape Cod’s best-kept secret. Perhaps a little too well-kept, as visitorship remained flat for many years. Heritage partnered with Mascola, a New England destination marketing agency, to create a strategic marketing and media plan and a complete advertising and PR campaign that focused heavily on their new Norman Rockwell exhibit. The resulting work was highly effective, driving up attendance significantly.

RESULTS:

As a result of our campaign, Heritage Museums & Gardens welcomed 50% more visitors than the previous year.

 

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