Marketing with Integrity Means Inspiring Your Audiences to Follow You Like the Sun. 

What do branding agencies do? Glad you asked. 

We think the best brand development services listen to your audience and believe in them. That’s why Mascola Group begins all brand work with a deep dive into your audience that we call the Core User Study.  

THE CORE USER STUDY

Revealing what audiences see at the heart of your brand.

It’s not just about demographics—that’s a typical set of data we all think of when we wonder, “What do branding agencies do?” They’re helpful observations, but only skin deep.  No. Our Core User Study, and our entire brand development process, goes deeper. More than “Who?”, “What?” or “How old?” we ask, “Why?”   And what do branding agencies do when we ask that one, simple question? We unearth the motivations that attract audiences to your brand. We journey to the core of what brings them joy, maybe even what they fear. We reveal the unexpected challenges they face—challenges your brand might just be able to help with.  That’s when they rest of our brand development services truly begin. 

Apple Core

Our Branding Services

Depending on your needs, our brand development services include: 


  • Brand Strategy: We determine how to position you in the market based on your team’s mission and your audiences’ needs
  • Brand Identity: We sculpt your brand’s visual touchpoints with logo designs, color palettes, typography choices, photo and video guidelines and more
  • Brand Messaging: We perfect the voice, tone and style you use to tell your brand story to the world
  • Brand Implementation: We put together all the pieces of the brand development process and activate across every touchpoint, including web, social media, print and beyond.

Don't Wait. get Marketing With Integrity.