September 15 , 2008
International Yacht Restoration School chooses
Mascola for brand development.
IYRS, the nation’s premier yacht restoration and professional marine industry training institution, recently tapped Mascola Group to handle its new positioning, message development, strategic communications and planning. The resulting campaign will aim at increasing recruitment efforts.
The school already boasts some of the highest qualified craftspeople and tradesmen in the industry, and graduates often go on to be hired by the best boat brands on the market.