September 4, 2008
A Whole New Kind of Party - for Brands.
Sure you’ve heard of political parties, college parties, and birthday parties, but have you ever heard of a Brand PartySM? Created by Mascola Group – a multi-discipline marketing firm based in New Haven, CT – a Brand Party is an exploration of insights, perceptions, perspectives, and relationships between high-end consumers and a constellation of brands covering a wide range of product categories.
A Brand PartySM reveals hidden connections between brands and tells you how people compare your brand to other brands in such categories as premium vodka, clothing, automobiles, sunglasses, hotels, celebrities, restaurants, sneakers, watches, and even universities. Matt Sawyers, Creative Director of Mascola Advertising, comments on Brand Party and why the research is useful.
“It’s revealing and candid. It can be done with specific consumer communities. It can light a path to strong affinity brand relationships. And it can point to undetected brand weaknesses and strengths” notes Sawyers. “The information Mascola Group generates from hosting Brand PartySM events is a valuable tool in building effective marketing strategies for the future, and it helps us to more effectively understand consumer perceptions of various brands.”
Mascola Group hosted the last in a regular series of brand parties on September 3rd, 2008 from 3:00-5:00 PM at their offices at 434 Forbes Avenue, in New Haven, CT.
For more information on Brand PartySM, please contact Mascola Advertising President, Katie Tuttle at kt@mascola.com, or visit the Brand Party website at www.mascolabrandparty.com