July 31, 2008
Affluent brands go mobile.
Brenda Gelston, Mascola Group’s Marketing Director, came away from the IAB’s latest Leadership Forum pleasantly surprised.
It seems affluent marketers are finally catching on to the world of Mobile Advertising. Brands like Land Rover, Rolls Royce and Dolce & Gabbana are starting to have success with this medium. And why not? Blackberries and iPhones aren’t exactly gadgets of the common folk.
According to Gelston, “The affluent consumer is an elusive one. But since Mobile is such a personal device – if you do it right – they will allow you into their world.”