July 17, 2008
Mascola launches the first phase of The Big E Facebook campaign.
In an effort to reach the teen and twenty-something audience, Mascola is taking The Big E into a new medium this year – Facebook. The Big E Facebook page ties in directly to this year’s campaign and showcases the fair’s 2008 lineup, as well as several photos from last year.
Mascola will continue to update the site with photos and footage from the fair, and will potentially add contests and other fun applications to the page.
Starting August 1, select movie theaters throughout Connecticut and Massachusetts will feature a pre-trailer ad urging the audience to “become a fan” of the The Big E on Facebook.